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PRODUCTS Consumer awareness that on the quality and safety of the products they buy is becoming more and more strong. The quality of spices may be broadly classified as "intrinsic" and "eccentric". The intrinsic qualities such as colour, shape, aroma and taste depends on the variety and agro-climatic conditions prevailing in the are of production of different spices. Now, the consumers are concerned about the safety of the food they consume. "Macro" and "micro" cleanliness are the major areas of concern in the food products. Food must be free from extraneous matters, filth and adulterations. In this context, the Marketfed apply its brand theory, successfully, on consumer packs during 1980-81 targeting the consumer markets at urban sectors. Marketfed is take care od special attention to maintain the quality of branded products from the procurement centre of spices to the distribution points. Spices for branded consumer packs are specially collected from certain selected locations and cleaned scientifically. These cleaned and graded spices are packed in fully automatic packing machines using specially designed tetra-pack films in good hygienic conditions. Spices packs weighing 25 mg, 50 mg, 25 mg, 500 mg etc. are available at reasonable price. FOR
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