The Kerala State marketing Federation Ltd known as market fed
 was originated in 1942 as wholesale district
co-operative store and converted into an apex body in 1960 with the entire state as an area of operation. As in the case of whole democratic set up the general body is the ultimate authority of market fed. The general administration is vested with the board of directors consisting of 22 members including elected members from delegated of member societies of 14 districts and the managing director. There is a total membership of 123 member societies which includes the state Government.


The executive powers of MARKETFED are vested with the Managing Director. He is assisted by Finance Manager, Manager (Administration), Marketing Manager (Fertilizer), Marketing Manager (Spices), and Marketing Manager (Oilseeds). Market fed is at present having a Marketing Advisor to promote the day to day marketing activities. The entire procurement and distribution works are managed by these personnel. There are 14 district offices, one Mixing unit at Taliparambu and a Cardamom grading centre at Nedumkandam. These branches are under the control of the Marketing Manager. Market fed has also branches at Mumbai, Kolkata and Delhi.


Since its inception as an Apex body for primary Marketing Co-operative Societies in Kerala, it has been striving to provide better marketing facilities to the Kerala agriculturists, fair prices for their produces, even direct purchase of the commodities whenever required for stabilizing the commodity market, elimination of intermediaries and middlemen, uninterrupted supply of agricultural inputs at fair prices and on easy terms of payment and finally exploring and establishing export markets for our traditional agricultural commodities like Pepper, Cardamom, Turmeric, Dry Ginger, Cocoa, Tapioca etc.

With the paramount motive of welfare to the farmers, MARKETFED is now successfully handling a variety of agricultural commodities like Spices, Copra, Areca nut, Rubber, Cashew etc. and inputs like fertilizers (both organic and bio), pesticides etc.

Milestones in Marketfed path:

It was during 2013-14 and 2014-15 that the Marketfed witnessed a spurt in its business activities-traditional as well as new. There was a massive diversification of business activities as a result of initiatives by the then Managing Director as under:

1.Prepositioning of rake-loads of major fertilizers like MOP, Urea, Rock Phosphate etc. for distribution in the state as per the requirement of farmers at the right time of application at fair prices by taking nominal margin.

2.Secured major portion of valuable contract from Coconut Development Board for distribution of fertilizers for the last three consecutive years under R&R Scheme.

3.Expansion of business activities of Marketfed by commencing supply of cardamom etc. to Tirupati Temple (188 MT Rs. 1738 Lacs) coconuts to Sri. Mata Vaishno Devi Shrine (4,03,650 Nos for Rs. 43 Lacs) Mother Dairy etc.

4.For the first time Marketfed is appointed as one of the state level agencies for procurement of Rubber at MSP under the Market Intervention Scheme of the state Govt. and procured 423 MT worth Rs. 534 Crores.

5.Secured prestigious contract of Sabarimala Devaswam for an all time high amount of Rs. 5.77 Crores for monopoly procurement of coconuts breaking the monopoly of private parties for more than a decade as a result of intervention of High Court.

6.Started procuring lime, magnesium sulphate etc. directly from manufacturers avoiding middlemen and their exploitation with a view to supply quality material at fair prices.

7.Active participation in the tenders of Oushadhi, Travancore Devaswam Board, Guruvayur Devaswam etc.

. Has been able to generate substantial income by way of renting out the unutilised properties and spaces of Marketfed whereby more than 50% of the total salary bill per month could be met.

9.Preparation of project reports for construction of cold storage (Cold Chain) at Marketfed's own sites at Chavara, Nedumbasseri, Gandhi Nagar (Ekm), Kaduvakkulam and Taliparamba and submitted the same to the National Fisheries Development Board, Hyderabad.

10.Marketfed had an all time record turnover of Rs. 129 Crores in 2012-13.

11.Generated a working profit of Rs. 6.67 Crores in the year 2013-14 and Rs. 1413 4 Crores in 2014-15.


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